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Marketing has changed foreverthis is what comes next. Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively.

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Marketing 4.0: Moving from Traditional to Digital Marketing 4.0 in the digital economy: Moving from traditional to digital marketing. By Philip Kotler, This is an edited extract from Marketing 4.0: Moving from Traditional to Digital, by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan (Wiley, 2017) View Comments.

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Mar 17, 2017 · This is an edited extract from Marketing 4.0: Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan (published by Wiley, 2017). PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Marketing 4.0 - ort-online.net Marketing 4.0 means connecting the tasks of classical marketing with today’s digital possibilities. The ORT Media Group recognised this promising development at an early stage and oriented itself towards the synergy effects arising in their wake for budget conservation. Define Marketing 4.0….? Jan 22, 2015 · Define Marketing 4.0….? Published on January 22, 2015 January 22, The 4.0 therefore, is difficult to frame considering the fact that the Concept of Capitalism still prevails in many economies. 100 Marketing 4.0 by Philip Kotler | The Marketing Book ...

Es considerado el padre del marketing moderno y es autor de los libros más influyentes sobre la materia. Conferenciante internacional, fue nombrado por Wall Street Journal como uno de los seis pensadores más acreditados de gestión.

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